The Sexual Practices in the Youths

The Sexual Practices in the Youths Abstract There has been a rise in sexual awareness among the teenagers. The statistical comparison of the current and past generations sharply differs. The mass media is largely to blame for the sexual practices in the youths.Advertising We will write a custom research paper sample on The Sexual Practices in the Youths specifically for you for only $16.05 $11/page Learn More Introduction Are todays teens becoming more sexually active and aware at a younger age than previous generations? Currently, teenagers have more information on sexuality while some have sexual experiences at a tender age. Parents and the media have to combine efforts to fight the vice. Literature review Chapman, J. (2000). Adolescent sex and mass media: a developmental approach. Miami: Herald. According to Chapman, the media is to be blame for the sharp rise in adolescent sex. To solve the problem, Chapman recommends the establishment of a body to monitor the contribution of media on sex uality. Brown, D. (2002). Mass media influences on sexuality. New York: Harper Row. Brown also blames the media as the major source of moral decadence. He calls for the restrictions of teenagers from accessing obscene materials from the media. Ponton, L. (2000). The Sex Lives of Teenagers. New York: Dutton.Advertising Looking for research paper on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Ponton is concerned about the sharp rise in teen pregnancies and sexually transmitted diseases. Therefore, she recommends an explicit study to solve the problem. Analysis The first two authors of the above books point a blame finger at the media and the parents while the third author recommends for clear study to establish the origin of the problem. Methodology Through epidemiological approach, a retrospective study of teenagers (13-18 years). There will be an assessment of media and lifestyle comparing the behavior in the a ge groups. Results will determine the conclusion and recommendations. Hypothesis and Conclusion Sex is rampant among the teenagers. I believe my research will establish the cause of sexual exposure in teenagers and the subsequent ways to solve the problem. References Brown, D. (2002). Mass media influences on sexuality. New York: Harper Row. Chapman, J. (2000). Adolescent sex and mass media: a developmental approach. Miami: Herald. Ponton, L. (2000). The Sex Lives of Teenagers. New York: DuttonAdvertising We will write a custom research paper sample on The Sexual Practices in the Youths specifically for you for only $16.05 $11/page Learn More

Gillette Fusion Essay Essay Example

Gillette Fusion Essay Essay Example Gillette Fusion Essay Essay Gillette Fusion Essay Essay RecommendationIn order to increase entire gross revenues and put Gillette Fusion on path to be a $ 1 billion concern in the following few old ages. Gillette Fusion should establish a new advertisement run and cut down cartridge bundle monetary values by 20 % with the debut of a erstwhile voucher. Explanation The media’s reaction to the â€Å"blockbuster† advertizement run highlights many of the campaign’s defect. The run focused on the merchandise features instead than its benefits. Due to the ad’s merchandise focal point. Gillette failed to pass on why the extra blades and elastomer grip surfacing improved the quality of consumer’s shaving. The proposed advertisement run would turn to these defects and concentrate on the client experience. : In order to educate consumers. Gillette should use a mass media run similar to Pepsi’s â€Å"Pepsi Challenge. † This run will include blindfolded persons proving and comparing the Gillette Fusion with several other razors. and will be hosted by a famous person who portions similar trade name qualities as the Fusion. The famous person will be immature. sleek and advanced. like Ashton Kutcher or Dwayne Wade. TV Ad: The telecasting advertizements will include a short debut by the famous person and cartridge holders of clients who have taken the challenge depicting why the Gillette Fusion is superior to its rivals. It should be featured during male-focused scheduling. like featuring events and grownup comedies. Print Ad: The print advertizement will have a image of the famous person next to the razor and several quotation marks from persons who have taken the challenge. It should be featured in men’s manner magazines ( GQ ) . music magazines ( Rolling Stone ) and athleticss magazines ( ESPN. Sports Illustrated ) . Radio Ad: The wireless advertizement will get down with an debut by the famous person depicting why he prefers the Gillette Fusion and so passage to reappraisals by those who have taken the challenge ( i. e. â€Å"The Gillette Fusion is unbelievable because †¦ If you don’t believe me. hear what people who have taken the challenge have to state for themselves †¦Ã¢â‚¬  ) . It should be featured during grownup talk shows ( Howard Stern Show ) and athleticss programming. In order to promote users to buy the merchandise. Gillette should offer a 20 % price reduction on cartridges with the debut of a one clip voucher. Because 64 % of work forces look at the monetary value of the cartridge before buying the corresponding razor. presenting a 20 % price reduction with a erstwhile voucher will promote those consumers weary of the high cartridge monetary values to buy the razor. Once buying and utilizing the razor. it is likely that the consumer will detect a important difference in the quality of shaving. and be willing to pay a higher monetary value for the superior merchandise. This is supported by the fact that of the 9. 000 work forces who tested the new razor. Fusion was preferred 2 to 1 over the competition. For the few who would normally non be willing to pay the higher monetary value for the cartridges. they will probably go on to buy the cartridges because of the shift costs associated with buying a new razor. The voucher should be displayed at points of purchase and in direct mail outs. The former can be achieved by supplying confederates with show allowance. Alternate Schemes Unlike the proposed scheme. each of the alternate schemes fails to at the same time pass on the effectivity of the merchandise and encourage clients weary of the monetary value to buy the merchandise. Lowering the retail monetary value of the razor – This will non promote clients to buy the merchandise because ( a ) 64 % of consumers look at the cartridge monetary value before buying a razor and ( B ) a razor is a erstwhile cost to consumers. with a less snap of demand than cartridges. Besides. without a new advertisement run. they besides will go on non to understand why the merchandise is superior. and more expensive. than its rivals. Reducing cartridge bundle monetary values by altering cartridge bundle size. Reducing the current four cartridge bundle with three cartridge bundles is merely effectual if consumers fail to register the difference in bundle size because the monetary value per cartridge will really increase. Furthermore. this scheme fails to educate consumers on why the merchandise is superior. and more expensive. than its rivals.

Assess the importance of foreign capital and overseas emigration for Essay

Assess the importance of foreign capital and overseas emigration for the economic development of Germany in the 19th century - Essay Example Following the political and economic restructurings experienced in Germany during the mid-1860s, Berlin developed as Germany’s financial center (Stone 1999, 788). Transfer of commodities, people, capital as well as ideas characterized globalization in 19th century across continents. Germany was well known to be an important financial center after the Deutsche Reich, which was founded in 1871 following the war between Germans and the French. A territory was then established and defined persistently until 1914. Despite the political unification of Germany after the war, most areas of economic life were harmonized afterwards (Clark 2003, 176). In 1873, gold standard was introduced in Germany and a year later followed by creation of central bank, the Reichs bank. The period between 1870 until 1914 was characterized by a great economic expansion in nearly all sectors with a further shift from an agricultural to an industrial economy along with concentration of powers, enterprises and capital. This rapid expansion in economy was primarily the cause and consequence of the fast growing population and with the evolution to an industrialized economy leading to increased urbanization rates. Germany experienced net migration outflows until the mid 1890s when it turned into inflows until 1908. In 1883-1913, Germany invested roughly six hundred and eighty million capitals in British pounds in foreign securities that translated to an average of twenty two million pounds per year. This capital was predominantly invested into European countries but also other regions obtained considerable amounts of capital. In the middle of 19th century, private banks were the main financial intermediaries for foreign securities, but were later displaced by the joint-stock banks. The large majority of foreign securities were bonds and the main issuers were governments and railroad companies to Germany’s neighboring